During the trip to Morocco, our owner Justin was fascinated by the lifestyle and coffee culture there.
"They only drink espresso; they add tons of sugar, and they never ask for to-go," Justin said.
Don't feel awkward when you walk on the street in Marrakech's old medina and being stared at by locals sitting on the table all facing outside and sipping their espresso. Every afternoon, Moroccans will go to their regular cafe and spend at least one hour relaxing and socializing with others. No WiFi, no computer, no phone call, just chat and laugh. A cafe is their so-called second home. Sadly, Justin does not speak either Arabic or French, when all men in the cafe trying to invite him in so bad that they start to speak Chinese, Japanese and Korean in the mix.
The espresso they have is a dark roast, with very heavy crema. Sugar cubes are provided on the side. It is 10 dhs each ( about one dollar). Not a big fan of dark roast, also cannot lie, Justin started to like it after a few days. (Still cannot believe why.) When a Moroccan next to you slurped his drink and closed his eyes enjoying, the fences built up high by Justin's coffee knowledge all of sudden were torn down. What's really a good cup of espresso? made with accurate ratio? made by a barista champion? made from best quality of coffee beans? The answer is made for people who truly love it. coffee people, people's coffee, never forget.
Justin realized that one thing we can certainly all agree is that among all the countries with the high demand for coffee, the United States is proved to show the least care and appreciation of coffee. Some remember the WiFi passcode for a coffee shop better than the drink they ordered last time. Drive-through is everywhere, whip cream is on top of everything. Maybe we are fast paced, but please don't treat coffee like this. Life is short. Coffee is just a moment. we'd better enjoy it.
Regardless of the maze of streets inside of the medina in cities of Morocco, Justin enjoyed every single second of feeling lost. Google map would not help you find a happy encounter with a street cafe, a hidden gem at the corner of the Sahara Desert.
Let's put a smile under the sun, and let your espresso shine along.