The only universally recognized language is coffee. All you need to do is just to let coffee talk.
February is the month of transformation from winter to spring, from Mexican hot chocolate to ice matcha latte. We love how our store became one of the centrepieces of Merced, and really attracted people to hang out more often in downtown, which has been quiet in recent years.
Our roaster Justin went back to his hometown Suzhou, China for two weeks and got his third book 《叁》published. Unfortunately, It is in Chinese, since many of our customers asked about this book. In the future, he might spend some time translating it into English. If not, would it be nicer to just try more of his freshly roasted coffee beans, since there is always a story behind a cup of coffee? Just like his book.
We will be hosting our second coffee cupping event on March 5th. all the tickets were sold out within five hours. in this event, Justin will prepare five sets of coffee beans from five different regions: Ethiopia, Peru, Congo, Nicaragua and Colombia. He will use different roasting profiles that are best for each bean.
We do not talk much, we let coffee talk, let it shine from inside out.
Here is the interview with our Owner and Roaster Justin.
For more information about our cupping event: https://www.asipcoffee.com/events/3/5.