Finally, We set our grand opening day on Thursday, December 7th. A roughly two and half weeks of soft opening really helped us to learn what our lovely local people in Merced really like about coffee and knowing what we need to fix ahead of time. Our reviews on Yelp and Facebook have been great. Really appreciate the suggestions people gave us and we definitely took all of them into considerations.
It is still a dream come true. Having a speciality coffee shop in Merced automatically sorted us into the category of pioneer business, in which people are willing to take challenges to do something that has never been done before. A small coffee shop like us has sensed the difficulties when people try to compare us to Starbucks. However, we still enjoyed the first couple weeks of opening, to have more and more people coming back and being our regulars. Never forget who we are and why we started this. Eventually, the hard work will be paid back. If not, it will still be a blessing to see people talk about your coffee beans before adding sugar and cream.
Gladly, We are in the golden age of the Third Wave Coffee. It is the movement to produce coffee with higher quality and treat coffee as an artisanal foodstuff, like wine, rather than a commodity. I believe it will not take too long for that day to come in Merced. By that time, people sit down under the sun on Main Street and experience the way coffee should be enjoyed, rich varied flavours brought to your palate by people who want to share the pleasure of coffee’s variety. Caffeine may speed you up, but enjoying it can slow down your world.