First Day of Soft Opening.....
After a long week of roasting, Roaster Justin decided to set a schedule for soft opening on Thursday, November 16th, 2017. We did not advertise and announce for our "big day", just to really test the water of how opening a specialty coffee shop in Merced will look like.
At 5:30 AM, We started to prepare pastries and coffee. It was dark, cold and quiet outside, only street lights and neon from the Cinema next door stayed on. Coffee began to drip down into our batch brew machine. The brewed coffee aroma mixed perfectly with the smell of freshly baked croissants out of the oven. At that moment, we knew everything should be just fine.
Then, our business ran smoothly and more and more customers started to come in and check on us. We nicely explained the difference between us and franchise stores like Starbucks. The light roast coffee flavor notes started to hit our customers in a surprising way. No more bitter smoky taste, but acidic and sweet aftertaste lingering.
Sometimes, all we need to do is just go get them and do not wait. Coffee is something that you are kind of knowing it, but never 100 percent knowing it. we thrive to learn more and get better each and every day. One thing we are one hundred percent sure is that we all love coffee.