When it comes to coffee and interior design, our owner Justin always has something to say.
“Minimalism is the key. However it is not promising to always open a door by the same key. “ Justin Said.
A coffee shop needs to first make people feel good, not always like home, but definitely welcoming. Secondly, provides great quality of coffee drinks with unique personalities.
“Good coffee is people’s coffee.” He continued to say.
Last winter in China, Justin was amazed by the fast development of coffee culture. It feels like a one night “Big Bang”, thousands of specialty coffee shops were established. All of them are proudly serving coffee that is different than Starbucks’. They know how to make pour-over, latte with latte art, and talk about coffee with passion. It almost brought Justin into tears when a little ten-years old boy from Yunnan made him a cup of pour-over with ease and smile like it is nothing talent related. China grows fast, so does their’s coffee.
“Only one thing, just one thing, i feel wrong about many shops in the city of Suzhou, “ Justin mentioned, “ they took minimalism too extreme to the point that all the shops are pure white, simple, and almost boring. “ if walking into a shop, customers quickly guess the brand names of all the furnitures, that’s not good.
ASIP should come to Suzhou, China, why not. We are different, from top to bottom interior-design-wise.
Then the “Parallel Universe” idea became reality in 2019. It is under construction now. the project aims to open in late July.
“We Roast, We Brew, We Serve Good Coffee. “ A California based coffee shop now will provide the same vibe and drinks in China, how cool! More details will be uploaded on our website. Stay Tuned.